Master of Science in Marketing Science

Master of Science in Marketing Science

The MS in Marketing Science specializing in Mobile Intelligence prepares students to leverage data-driven marketing strategies. Graduates develop technical and analytical skills essential for attracting, retaining, and growing customer bases in a technology-driven world.

Program Overview

This 36-credit program focuses on consumer analytics, digital marketing, and mobile intelligence. Students will master data analysis and marketing technologies to stay ahead in the competitive landscape.

Key Highlights

  • 36-Credit Program: Earn your degree with 36 credits.
  • STEM Certified: Focus on Mobile Intelligence in a STEM-certified program.
  • Experienced Faculty: Learn from industry experts.

Program Curriculum

  • Core courses in marketing science, digital marketing, and mobile data analysis.
  • Specialized training in machine learning, consumer psychology, and predictive modeling.

Program Format:

  • Available on-campus and online.
  • Classes held Monday to Thursday, 6 pm – 8:30 pm.

FAQs

How long does the program take to complete?

The program takes 1.5 years and requires 36 credits.

What are the admission requirements?

A bachelor’s degree, official transcripts, résumé, and statement of purpose.

Is the program offered online?

Yes, the program is available both on-campus and online.

What career opportunities are available?

Graduates can pursue roles such as Chief Marketing Officer, VP/Director in advertising agencies, and other senior management positions.

Course Features

  • Bachelor’s degree in Business, Marketing, IT, or related fields
  • Official transcripts
  • Résumé
  • Statement of purpose

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